DR. HOHMANN & DR. SCHAUBCommunications Strategy & Content (SEO/GEO)
Digital visibility for a notarial office within strict professional regulations
View case studyStrategic
Communications Consulting
Systematically align positioning, messages and channels – for companies, organisations and start-ups without their own strategic communications department.
Who benefits from strategic communications consulting?
Strategic communications consulting creates a binding framework for your communications: What does your organisation stand for, whom do you want to reach, with which messages and through which channels? It is particularly useful for companies and organisations without their own strategic communications department.
Small and medium-sized enterprises
Too large for ad-hoc communication, but too small for a dedicated strategic communications function.
Owner-managed companies
Communication depends heavily on management and needs to become more consistent and less person-dependent.
Organisations
Different voices, committees and target audiences need a shared, binding direction.
Start-ups
Positioning needs to be clear early on – for customers, investors and future employees.
Services at a glance
Depending on your starting point, we combine the building blocks your communications actually need.
Communications Strategy
Bring objectives, target audiences and activities together in a binding framework
Positioning
Clarify what your organisation stands for and what sets it apart
Target Audiences
Define relevant target audiences and understand their expectations
Core Messages
Develop messages that are understood and work in day-to-day communication
Channel Strategy
Define the role of each channel – and which channels are not needed
Communications Architecture
Connect all elements into a blueprint that provides lasting direction
Internal Communication
Inform and involve employees and build support for change
CMO as a Service
Interim external communications leadership – strategic and operational
BAFA-funded consulting
Eligible companies can receive funding towards consulting costs.
About the fundingWhat is a communications architecture?
SHORT ANSWER
A communications architecture is the strategic blueprint for your communications. It defines what your organisation stands for, which audiences it wants to reach, which core messages it uses and through which channels. Every activity – from the website to internal communications – builds on this foundation.
Key Facts
- It connects positioning, target audiences, messages and channels into one coherent system.
- It reduces coordination effort because fundamental questions are clarified once and made binding.
- It ensures that all channels tell the same story.
- It is not a static document; it evolves based on results.
Communications and marketing consulting compared
| Traditional marketing consulting | Strategic Communications Consulting | |
|---|---|---|
| Starting point | Often campaigns and individual measures | Positioning and core messages |
| Focus | Reach and sales | Clarity, consistency and trust |
| Target Audiences | Primarily customers | Customers, employees, partners and the public |
| Outcome | Individual campaigns | A binding framework for all activities |
The two approaches complement each other: marketing is more effective when it is built on a clear communications architecture.
How to recognise that the structure is missing
- Messages differ depending on the person or channel
- Topics and priorities are repeatedly debated
- Activities emerge ad hoc rather than following a shared plan
- It remains unclear what actually contributes to business success
How we work
From analysis to performance management: five steps to the architecture of your communications.
- 01
Build the structure
Analyse existing activities, content and communication channels
- 02
Sharpen positioning
Define a clear position and core messages for your target audiences
- 03
Align channels
Focus on channels and formats with the highest strategic value
- 04
Execute precisely
Translate the strategy into concrete content and activities
- 05
Manage impact
Use metrics and regular evaluation to make targeted adjustments
“We particularly appreciate Julien’s professional and pragmatic approach. He takes the time to truly understand our goals and challenges, contributes his own ideas and helps us develop a clear strategy and put it into practice.”
Frequently asked questions about strategic communications consulting
Together with you, it develops the framework on which your communications are built: positioning, target audiences, core messages and the role of each channel. Activities then follow this framework instead of starting from scratch each time.
A marketing strategy focuses primarily on the market, the offer and sales. A communications strategy defines what an organisation stands for in the eyes of all relevant audiences and how it communicates this consistently – externally and internally. It therefore also provides a foundation for marketing.
Especially small and medium-sized companies, owner-managed businesses, organisations and start-ups without their own strategic communications department.
Interim external communications leadership: you gain senior strategic responsibility for communications and marketing without creating a permanent position. The minimum term is three months and billing is based on a monthly retainer. The scope is flexible, ranging from up to three fixed days per week to eight or ten days per month.
We start with a free 30-minute introductory call to clarify whether and how I can support you effectively.
Dr. Julien BobineauCommunications ConsultantGet in touch with no obligation
In 30 minutes, we can clarify whether and how I can support you effectively.
- Free introductory call
- Personal consultation