Starting point
The firm Dr Hohmann & Dr Schaub, based in Fulda, has specialist expertise across several areas of notarial law.
The collaboration began with the objective of improving digital discoverability in selected areas of law. Relevant, accessible specialist information was intended to reach prospective clients during their online research.
Challenge
Communications for a firm focused on notarial services operate within specific professional restrictions. Highly promotional messaging or undifferentiated self-promotion were therefore not appropriate. Digital visibility had to be built through factual and informative content instead.
Solution
Bobineau Communications developed a 12-month editorial plan with informative, search-optimised expert articles for the Dr Hohmann & Dr Schaub blog. Topic selection and presentation were based on concrete legal questions people search for online. This connected specialist information with strategic visibility. The articles explain complex issues clearly while strengthening the firm’s local discoverability across Google, ChatGPT and other search environments. Instead of conventional advertising messages, the focus was on concrete value for readers.
Results
20,000+
Clicks in total
1.6 million
Impressions
Top 3
for key local search terms
Since the start of the collaboration, the published content has now generated more than 20,000 clicks and 1.6 million impressions. For key local search terms, the firm achieved positions among the top three results. The figures document a substantial increase in the visibility and discoverability of its specialist content. Dr Hohmann & Dr Schaub is now more present online for relevant legal questions and can reach people with authoritative information while they are still researching.
