INDUSTRY · NOTARIES IN GERMANY
Strategy, websites, SEO/GEO and content for notary offices that want to be discoverable online while respecting the special role and regulatory framework of the German notarial profession.
In collaboration with JULINQ: language & content + SEO, performance & analytics.
Clients increasingly expect understandable information and a professional digital presence. At the same time, German notarial professional rules set clear limits on public-facing communication. Section 29 of the Federal Notarial Code prohibits advertising incompatible with public office, while the recommendations of the German Federal Chamber of Notaries expressly permit factual information about tasks, powers and fields of activity – including via digital channels.
The objective is therefore not to become louder. It is to make relevant information easier to find, understand and access professionally.
Depending on the starting point, the focus may be digital visibility, recruitment or the overall brand presence. The key is that all measures follow the same communication logic.
Positioning, language and design are aligned so that expertise becomes visible without making the notarial presence feel promotional.
Websites, expert content and search optimisation built around real information needs – factual, understandable and technically sound.
Career pages and recruitment communication that make everyday work tangible and show the real strengths of a notary office.
In the initial consultation, we prioritise website, visibility, content, recruitment and brand before any measures are started.
CASE STUDY · DR HOHMANN & DR SCHAUB
For Dr Hohmann & Dr Schaub, we developed a long-term editorial and SEO approach around specific notarial questions. The published content has now generated more than 20,000 clicks and 1.6 million impressions; key local search terms rank among the top three results.
“It was important to us to explain complex legal topics in an understandable way without losing sight of the necessary objectivity. That is exactly what the expert articles achieve: they give people initial guidance while making our expertise visible.”Read the full case study
For notary offices, strong copy without discoverability is not enough – nor is performance without an understanding of language, context and institutional communication. We therefore combine both perspectives.
STRATEGY · LANGUAGE · CONTENT
Communications consultant with a doctorate in cultural studies. Responsible for positioning, tone of voice, expert content and translating complex topics into clear communication appropriate to institutional contexts.
Learn more about Dr. Julien Bobineau
SEO · PERFORMANCE · ANALYTICS
Managing Director of JULINQ GmbH in Frankfurt with extensive experience in B2B performance marketing. Responsible for SEO, web strategy, analytics and data-based evaluation of digital measures.
Learn more about Benjamin Juling
Confidential and non-binding: clarify objectives, current situation, chamber district and relevant topics.
Assess the website, search visibility, content, user journey and, where relevant, recruitment communication.
Prioritised measures, responsibilities, timeline and fees as a clear basis for decision-making.
Wir koordinieren die Implementation. Inhalte und Veröffentlichungen werden vor dem Go-live abgestimmt.
Dr. Julien BobineauCommunications ConsultantIn 30 minutes, we can clarify whether and how I can support you effectively.
Yes. The German Federal Chamber of Notaries' recommendations explicitly allow notaries to use analogue and digital communication channels to provide factual information about their tasks, powers and fields of activity. Promotional or evaluative self-presentation remains restricted. Specific measures should always be reviewed against the rules applicable to the relevant chamber district.
Yes, when SEO is understood as improving access to factual information. Technical optimisation, clear site architecture and understandable expert content can answer relevant search questions without turning the notarial website into promotional advertising.
GEO stands for Generative Engine Optimization. It structures content so that both traditional search engines and AI-driven answer systems can understand the information, its context and its source more reliably.
Depending on the starting point, the scope can include positioning, website strategy, SEO/GEO, expert content, recruitment communication, employer branding and development of the visual identity. The exact scope is defined after the initial consultation.
We begin with a confidential initial consultation. We then assess the current digital presence, prioritise the most relevant levers and provide a concrete proposal covering objectives, measures, timeline and fees. Publications are coordinated before going live.
No. Bobineau Communications and JULINQ do not provide legal advice. Legal assessment of specific measures remains the responsibility of the notaries and, where appropriate, their professional legal advisers.
Note: Bobineau Communications and JULINQ do not provide legal advice. Legal assessment of specific measures remains the responsibility of the notaries and, where appropriate, their professional legal advisers.