SUITABLE PATIENTS
INDUSTRY · DENTAL PRACTICES
Dental practice marketing that reaches the right patients.
I help dental practices sharpen their positioning and reach patients for whom high-value private and elective treatments are genuinely relevant.
I combine strategy, website, SEO/GEO and content into a marketing system that fits the practice and can actually be maintained alongside day-to-day clinical work.
PRIVATE SERVICES
Explain private treatments clearly and convincingly
PRACTICE RELIEF
Make marketing manageable in day-to-day practice
THE CHALLENGE
The problem is rarely a lack of marketing ideas. It is usually a lack of structure.
Patient care, team leadership and administration naturally come first. Marketing is often squeezed in around them. Website, SEO, content and recruitment also require different skills. The result is a collection of activities that take time but do not consistently reinforce one another.
No time
Marketing regularly comes after patients, staffing and administration. If it is not clearly planned and owned, it tends to get postponed.
Limited in-house expertise
A dental practice does not need to master SEO, content, websites, positioning and recruitment in-house. It does need someone who can connect these disciplines properly.
Too many isolated activities
Websites, social media, ads and external providers often operate separately. They become more effective when objectives, messages and responsibilities are aligned.
SERVICES
Three levers that really matter for dental practices.
More channels and more content are not automatically better. What matters is that positioning, visibility and execution work together.
01 · PROFILE
A clear practice profile for the right patients
I sharpen your positioning, service structure and language. This makes it clear what your practice stands for, which treatments you want to emphasise and which patients you want to reach.
- Positioning and target audiences
- Service and page architecture
- Patient personas
- Core messages and tone of voice
- Practice profile and differentiation
02 · VISIBILITY
Be found when patients search for specific treatments
I develop websites and content around real search and information needs. This improves the chance of appearing in Google and AI search for treatments that are commercially relevant to your practice.
- Website concepts and relaunches
- Treatment pages and expert content
- Local and technical SEO
- GEO for AI search systems
- Google Business Profile
03 · PRACTICE & TEAM
Marketing that does not get lost in day-to-day practice
I turn the strategy into a realistic marketing and editorial plan. If useful, I can also take on content, coordination and ongoing management so that marketing does not remain another task for the practice owner.
- Marketing planning and prioritisation
- Editorial planning
- Ongoing content production
- Coordination of external providers
- Recruitment and team communication
Which marketing activities are actually worth it for your practice?
In the initial consultation, I identify where the biggest opportunity lies. You can then decide which activities are genuinely useful for your practice.
CASE STUDY · DR BRÖDEL & DR ULRICH
A real-world example: Dr Brödel & Dr Ulrich
For Dr Brödel & Dr Ulrich, I developed the strategic foundation for marketing and external communication, including target audiences, personas, channel strategy and specific actions. I still support the practice with content production today, so the strategy remains visible in its external communications.
“The collaboration has given our external communication a clear direction. The strategic foundation helps us address our target audiences more precisely. At the same time, the support with content creation ensures that the strategy does not just exist on paper but is consistently reflected in our external presence.”Read the full case study
FROM ISOLATED ACTIVITIES TO A SYSTEM
Marketing has to work in day-to-day practice, not just on paper.
I do not start with a new channel or campaign. First, I review what is already in place, which patient groups and treatments matter most, and where effort is currently producing too little value. From there, I build a plan that fits the practice. If useful, I can also take on ongoing implementation.
- Assess existing activities and service providers
- Prioritise patient groups and commercially relevant treatments
- Use a clear sequence instead of parallel projects
- Make content and marketing management reliably outsourceable
COLLABORATION
A clear process instead of marketing on the side.
Analysis
I review positioning, website, visibility, content, channels and existing service providers.
Priorities
I identify the patient groups and treatments where better communication can make the greatest difference.
Roadmap
You receive a concrete plan with priorities, responsibilities, formats and channels.
Implementation
I take on the agreed tasks or coordinate implementation with your existing partners.
Dr. Julien BobineauCommunications ConsultantGet in touch with no obligation
In 30 minutes, I will clarify with you whether and how I can support your practice.
- Free introductory call
- Personal consultation
Frequently asked questions about dental practice marketing
Yes, if marketing is understood as clear positioning and useful information rather than loud advertising. Patients research practices, treatment areas and private services online. A clear profile and strong content help attract people whose needs match what your practice offers.
By explaining treatments rather than simply listing them. Patients want to understand who a treatment is for, what value it offers, what the process looks like and why your practice is a good fit. I connect these answers with a clear website structure, SEO/GEO and sensible contact points.
SEO improves visibility in traditional search engines. GEO stands for Generative Engine Optimization and structures content so that AI-based search and answer systems can understand treatments and expertise more clearly. Both rely on well-structured, professionally sound content.
Depending on your needs, I can support positioning and communications strategy, website concepts, SEO/GEO, expert content, editorial planning, recruitment communication and ongoing marketing management.
No. Most practices already have a website, Google Business Profile, social channels or external providers. I first assess what is working and worth keeping. Changes are made only where they have a clear purpose.
I prioritise activities, define responsibilities and can take on operational tasks when needed. This makes marketing more predictable and prevents it from remaining a permanent extra task for the practice owner or team.